expand_less

Tagline & Visual Identity

Lambton - For What Comes Next
  • Strategy
  • Engagement
  • Copywriting
  • Design

Lambton College launched its tagline, “Change Everything” just a year before the Covid-19 pandemic. After three years, the community felt it was time to change everything again. Lambton’s ambitions and impact proved it punched above its weight. Now, the college needed a story and tagline that could expand beyond its traditional footprint in Sarnia and introduce a new era of growth, helping attract prospective students, bolster research, and forge corporate and community partnerships.

Wiseblood conducted a brand audit and competitive analysis of Ontario's college landscape, including a heatmap of PSI taglines compiled in collaboration with our partner Academica Group. Previous tagline processes were done with limited engagement and input, so Wiseblood put community engagement at the heart of our strategy. We facilitated a suite of discovery sessions with Lambton's Administration, Faculty, Students, Business Partners, and the Community, using stories and insights as evidence to build a direction that all believed in. Our tagline, "For What Comes Next," opens the door to an education where care for students and communities is helping create certainty for a better future.

Project Team
Account Manager
:

Carolyn Phoenix

Lead Strategist & Copywriter
:

Daniel Presnell

Creative Director
:

Dave Smith

Designer
:

Carmen Cheung

Account Coordinator
:

Moriah Diamond

: