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Brand and Visual Identity

Sierra Club BC
  • Brand Strategy
  • Brand Identity
  • Copywriting & Design
  • Campaign

As BC's oldest environmental organization, Sierra Club BC stood at a crucial crossroads, eager to redefine its brand to mirror its growth, vision, and dynamic direction. The challenge was to evolve beyond the conventional 'us vs. them' environmental crisis narrative. The brand needed to reflect their commitment to intersectionality, strengths-based approaches, innovative partnerships, and community collaboration, all while effectively championing impactful environmental stewardship.

In close collaboration with Sierra Club BC's entire team, supporters, donors, and Indigenous leaders, Wiseblood crafted a culturally sensitive and respectful brand discovery process. We prioritized creating safe spaces for open dialogue, actively listening and learning to navigate complex concepts. This approach enabled us to develop a brand language that authentically reflects SCBC's aspirations for positive change. Our joint efforts culminated in a brand narrative and visual identity that aligns with SCBC’s progressive vision and honours the diverse voices contributing to their transformative journey.

Project Team
Lead Strategist
:

Daniel Presnell

Account Director
:

Carolyn Phoenix

Creative Director
:

Dave Smith

Senior Designer
:

Carmen Cheung

Acccount Coordinator
:

Moriah Diamond

: