Brand and Recruitment Campaign

LiUNA Local 1611
  • Campaign Strategy
  • Copywriting & Design
  • Production
  • Media

For more than 100 years the Labourers International Union of North America (LiUNA) Local 1611 has advocated for the rights of western Canada’s labourers, who are vital to our society and economy, by helping to increase jobs, safety, and create a better life for them. With a wave of large-scale infrastructure projects going up across the province, LiUNA 1611 needed a marketing platform to increase awareness and recruitment.

We designed a holistic program that included brand messaging and a recruitment campaign for British Columbia that included a custom landing page, CRM integration, and a digital, print and TV media strategy.

Project Team
Account Director

Carolyn Phoenix

Lead Strategist & Copywriter

Daniel Presnell

Creative Director

Dave Smith

Senior Designer

Carmen Cheung


Katrina Prescott

Senior Designer

Dale Kilian