Tolko Industries
Sustainability reporting: Creating a narrative of impact and stewardship.
What we did
Sustainability & ESG Reporting, Publication Planning, Copywriting, Design
Telling Tolko's story of sustainability in a magazine format.
Since 2023, Tolko has partnered with Wiseblood to transform sustainability data into an engaging, magazine-style narrative. This inaugural report marked a turning point for Tolko as a private company, allowing them to move beyond spreadsheets to tell the authentic story of their impact in BC communities. By working closely with Tolko's interest holders, we captured stories on topics ranging from operations to sustainable harvesting practices to Indigenous partnerships. Following the success of that first publication, Tolko has since produced three subsequent reports, each continuing to build on their commitment to transparency, their employees, and the long-term health of the communities where they live and work.
It Starts with Us
2022 Sustainability Report
Driven by the theme "Sustainability Starts with Us," this editorial direction highlights Tolko’s evolution through the eyes of its people, blending employee spotlights and innovation stories to show that our future depends on the collective action of their team. Developed in partnership with Wiseblood, this magazine-style approach has defined Tolko's inaugural 2023 report and the three subsequent editions, authentically capturing their dedication to corporate citizenship in BC communities.
Building a Better Tomorrow
2023 Sustainability Report
Collaborating with Tolko on the second edition of their sustainability report gave us the opportunity to push the magazine-style format even further, using powerful storytelling to frame the 2023 wildfire season as a vital catalyst for change. We worked closely with their team to capture how this crisis accelerated their fire management and mitigation strategies alongside Indigenous partners, weaving these urgent narratives into the broader launch of Tolko’s new five-year strategy. The goal was to move beyond traditional reporting to create a high-impact publication that authentically showcases the actions Tolko is taking today to build a better tomorrow for future generations.
Stronger Together
2024 Sustainability Report
For the third edition of the Tolko sustainability report, Wiseblood leaned into the "One Tolko" philosophy to produce a publication that celebrates the power of radical collaboration. We used our signature magazine format to showcase how Tolko navigates complex global challenges—from climate change to trade uncertainties—by leveraging the diverse perspectives of Indigenous partners, customers, and employees. By highlighting the shift toward innovative, value-added wood products and the role of forestry in solving Canada's housing and climate crises, the report serves as a vibrant testament to the idea that building a better tomorrow is a collective responsibility that makes the company, and the country, stronger.