Greater Vancouver Food Bank
Fresh food for thought: A campaign to change the system of food security in Greater Vancouver.
What we did
Capital Campaign, Impact Reports, Messaging, Design, Photo & Video Production
Fresh Food, Fresh Futures, a campaign that challenged food insecurity with relentless optimism.
The Greater Vancouver Food Bank required a compelling $15 million capital campaign strategy to secure a permanent facility. This wasn’t simply about a new building—GVFB needed to position the facility as critical infrastructure within Vancouver’s food security ecosystem. The challenge was to effectively communicate that this facility would transform GVFB’s capabilities beyond traditional food bank operations to encompass sustainable food systems and comprehensive community support.
Fresh Futures is a bright and optimistic campaign designed to emphasize the three key pillars of the Greater Vancouver Food Bank: System Change, Sustainability Innovation, and Community Impact.
The campaign successfully secured 60% of its funding goal during the private phase, launching publicly in March 2025 with comprehensive digital, social and community engagement strategies.
Case for Support
Wiseblood transformed the Greater Vancouver Food Bank’s $15 million capital campaign by bridging the gap between rigorous research and high-impact design. We developed a "graphic-forward" strategy that moved beyond traditional charity narratives, instead positioning the new facility as a piece of critical regional infrastructure. By anchoring the Fresh Futures campaign in predictive data and a vibrant, optimistic visual identity, we clearly communicated how an investment in a permanent home would drive systemic change, sustainability innovation, and deeper community impact across Vancouver’s food security ecosystem.
Campaign Video
Anchoring the Fresh Futures campaign, Wiseblood and the video production team crafted a high-impact brand video that visually dismantled the "traditional food bank" stereotype. By moving the lens beyond the warehouse floor, the film showcased the facility's sophisticated new infrastructure, including market-style distribution and advanced cold storage solutions that prioritize dignity and quality. The narrative focused on the tangible transition from non-perishables to a bounty of fresh, nutritious food, demonstrating exactly how this critical infrastructure translates into healthier outcomes for clients. This visual story served as the ultimate proof of concept, proving that the GVFB is not just a temporary fix, but a modern, systemic leader in regional food security.
Campaign Landing Page
Wiseblood partnered with the GVFB web team to build a landing page that turned a complex $15 million capital ask into a clear, clickable call to action. We moved away from typical fundraising layouts, instead using a clean, "graphic-forward" design that showed donors exactly how a permanent facility would fix broken food systems. By making the data easy to digest and the donation process seamless, we helped the public see their contributions not just as a one-time gift, but as a direct investment in the city’s long-term food security.