British Columbia Institute of Technology
Building together: Creating the largest capital campaign in BCIT history.
What we did
Sub-Brand Strategy, Capital Campaign, Investor Reports, Photo & Video Production
Our brief was to INSPIRE.
For BCIT’s INSPIRE campaign, we developed a strategic platform that transformed a $125 million fundraising milestone into a narrative of collective provincial progress. By aligning transformational industry donors with BCIT’s mission, we shifted the focus from simple philanthropy to the co-creation of British Columbia’s future trades and technology leadership. Through a comprehensive recognition ecosystem, spanning media, immersive events, and targeted alumni outreach, we successfully integrated the brands of industry leaders with the institution’s identity, ensuring the campaign didn't just reach its financial target, but solidified a lasting community of engagement.
Brand Styleguide
By leveraging the BCIT master brand as a visual anchor, Wiseblood engineered a cohesive visual identity system that seamlessly scaled from partner logo applications to social media templates. This strategic alignment ensured that every touchpoint, from high-impact donor recognition advertising to immersive event collateral, remained visually unified while honoring the campaign’s "INSPIRE" narrative.
Case for Support
To equip the campaign cabinet, leadership, and internal stakeholders with a compelling tool for major donor engagement, we developed a robust Case for Support that reframed the INSPIRE campaign as a pivotal investment in British Columbia’s economic infrastructure.
By anchoring the document in a narrative of collective provincial progress, we provided leadership with a strategic platform to shift conversations from traditional philanthropy to the co-creation of future leadership in trades and technology. The case for support detailed a comprehensive recognition ecosystem, illustrating how industry partners could integrate their brands with BCIT’s mission to foster long-term community engagement.
Brand Video
To complement the Case for Support, Wiseblood produced a high-impact brand video that focussed on the transformational moment for the BCIT campus and the province. This digital asset served as an emotional hook for major donors, bringing the "co-creation" of B.C.’s future to life and reinforcing the campaign’s vision through a modern, tech-forward lens.
BCIT Website
Collaborating with the BCIT internal communications team, Wiseblood designed a dedicated landing page that served as the primary destination for the INSPIRE campaign. By leveraging the institution’s existing web templates, we ensured the campaign’s visual identity remained anchored in the BCIT master brand while introducing INSPIRE as its own entity within the institution. This centralized hub successfully integrated the narratives of industry partners with institutional goals, creating a seamless user experience that translated the campaign’s $125 million milestone into an engaging, interactive platform for collective provincial progress.