SFU Beedie School of Business
Next generation business: Speaking to the dreams of future business school students.
What we did
Enrollment & Recruitment Marketing, Content Marketing, Website Consultation
Campaigns aimed at the next generation of leaders in business.
The SFU Beedie School of Business differentiates itself through innovation and social responsibility, offering specialized programs like the Management of Technology MBA to a global audience. To navigate a tightening market and rising costs, Beedie partnered with Wiseblood to refine student acquisition strategies, leveraging deep insights into personality types and the motivations of the next generation of self-starters. This collaboration ensured the school remained competitive by aligning its high-ROI, work-integrated learning with the specific psychographic profiles of today’s value-driven students.
Be All You Can Beedie
2022 Enrollment and recruitment campaign
One of the strongest attributes of Simon Fraser University’s Beedie School of Business is its diverse community of changemakers. To help the right students find their fit at SFU Beedie, we developed an interactive quiz that mapped prospective students' answers with unique Beedie personas and archetypes that were designed with input from current students, staff, and faculty.
Because today's teens prefer to do their research in social channels and are highly skeptical of advertising, we developed an interactive Instagram experience that allowed teens to advance to the quiz landing page through a digital experience designed for their needs and communication preferences.
I'm the business
2023 Enrollment and recruitment campaign
A new generation is rising through the ranks, equipped with the emotional resilience, compassion, and critical thinking necessary for our changing world. They will be the leaders of world-changing business. They want a path to a business career where personal growth and business growth are the metrics of success.
SFU Beedie’s “I’m the business” campaign celebrated the entrepreneurial spirit, personality, and intelligence of today’s students and tomorrow’s leaders.