BCIT Technology Training Associates
  • Brand Strategy
  • Brand Identity
  • Copywriting & Design
  • Production

BCIT is a leader among Canadian polytechnics for its applied education, research, and industry partnerships. Technology Training Associates (TTA), a wholly owned subsidiary, leads international and domestic business development initiatives for BCIT. In 2020, TTA created an ambitious strategic plan to expand its services, programs, and collaboration domestically and internationally. TTA needed to demonstrate its credibility, connection to BCIT, and grow its reputation and awareness.

Wiseblood helped to reposition TTA by developing a new brand platform that includes a contemporary value proposition, a visual identity system demonstrating its connection to the BCIT, and a set of communication and marketing tools  to advance influence and connection.

Project Team
Account Director

Carolyn Phoenix

Lead Strategist

Daniel Presnell

Creative Director

Dave Smith


Leah Fladgate

Senior Designer

Dale Kilian

Project Coordinator

Moriah Diamond