Undergraduate Recruitment Campaign

SFU Beedie School of Business
  • Campaign Strategy
  • Copywriting & Design
  • UX/UI
  • Media

Competition for the best students is fierce across the business school, post-secondary landscape. But for SFU’s Beedie School of Business, finding the best undergraduates for its leading programs meant not only finding bright, talented students, but also students seeking to change how business is done–ethically, sustainably, and globally.

One of the strongest attributes of Simon Fraser University’s Beedie School of Business is its diverse community of changemakers. To help the right students find their fit at SFU Beedie, we developed an interactive quiz that mapped prospective students' answers with unique Beedie personas and archetypes that were designed with input from current students, staff and faculty.

Because today’s teens prefer to do their research in channels, and are highly skeptical of advertising, we developed an interactive Instagram experience that allowed teens to advance to the quiz landing page through a digital experience designed for their needs and communication preferences.

Project Team
Account Director

Carolyn Phoenix

Lead Strategist

Daniel Presnell

Creative Director

Dave Smith

Senior Designer

Carmen Cheung


Carla Hawkins


Rick Sanderson