• Brand Strategy
  • Brand Identity
  • Design & Copywriting
  • Photography

Innovation has always been a driver for the Swish Group of Companies, who,for years, have developed products, such as their Green & Clean line, to improve cleaning performance, environmental sustainability, and wellbeing. To launch their latest innovation, Optisolve, a surface imaging technology system and software suite, they needed a brand that could turn sophisticated technological and scientific concepts into approachable solutions for their sales team as well as their prospective customers.

Our brand platform focuses on situating the technology in the real world environments it is designed to monitor and help protect. Using insights gathered from discovery sessions with the engineering team, sales team, and pilot customers, we translated complex concepts into the common challenges facility avengers seek to overcome. With brand strategy defined, we developed tools and assets to support the sales team, U.S. and Canada digital and traditional marketing campaign, and product packaging and documentation.

Project Team
Account Director

Amberlea Schaab

Lead Strategist

Daniel Presnell

Creative Director

Dave Smith

Senior Designer

Carmen Cheung

Product Photography

Jan Snarski

Senior Designer

Dale Kilian