Fundraising and Capital Campaign

Royal Columbian Hospital Foundation
  • Campaign Strategy
  • Copywriting & Design
  • Production
  • Media

Royal Columbian Hospital (RCH) is one of British Columbia’s most important acute care sites. In 2013, the Province of BC announced a $1.5 billion, multi-year expansion project for the hospital. As the COVID Pandemic emerged, the RCH Foundation needed a way to continue campaign efforts while being mindful of the stress the pandemic placed on patients, healthcare providers, and communities.

The fundraising campaign we developed put frontline healthcare workers first. We used documentary-style photos depicting the people who dedicate their lives to help patients fight for their lives. We also enlisted donors,  large and small, to share their stories of giving to build the new hospital.

Project Team
Account Director

Carolyn Phoenix

Lead Strategists

Daniel Presnell

Kyla Leslie

Creative Director

Dave Smith

Senior Designer

Carmen Cheung

Senior Designer

Dale Kilian


Simon Hayter & Dave Smith