Digital Strategy and Design

  • Digital Strategy
  • UX Design
  • UI Design
  • Development

After Wiseblood developed a new brand strategy for Simon Fraser University (SFU), the university adopted a new visual identity to express its characteristics of being unconventional, fearless, compassionate and ready. SFU’s new visual identity includes bold reds, capital letters, blocks and black and white photography. The university needed to express its bold, new identity consistently across its hundreds of faculty, departmental, program and campaign websites and showcase on sfu.ca.

We worked closely with the SFU communications and IT teams to update SFU’s Common Look and Feel web templates by designing a system of styles and components that could be applied across SFU’s enterprise network of websites, implemented within the existing Content Management System and customized to meet unique needs. We also designed a new SFU.ca homepage to launch SFU’s new brand and content strategy.

Project Team
Account Director

Carolyn Phoenix

Lead Strategist

Kyla Leslie

Creative Director

Dave Smith

Senior Designer

Carmen Cheung


Sheena Stewart


Kallie Hui