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Design and Campaign

SFU Equity, Diversity & Inclusion
  • Brand Strategy
  • Brand Identity
  • Copywriting & Design
  • Production

As student and community-centered organizations, equity, diversity and inclusion (EDI) is a top priority for post-secondary institutions. When Simon Fraser University embarked on its EDI journey, it came to Wiseblood to develop a campaign that supported their action plan to ensure that all who work or study at SFU feel a sense of belonging, inclusion, fairness and mutual respect.

SFU needed a compelling, story-driven platform to convey key messages to the community. This campaign was an opportunity to invite mindset and behaviour shifts that promote inclusivity, and created a foundation for a shift in cultural inclusivity at all levels of university life.  

As leaders in the community, faculty and staff have a critical role to play in supporting more inclusive practices. We created a communications campaign rooted in real stories, messages, and tips that inspired and provided the tools for faculty and staff to adopt more inclusive behaviours and inspire a culture of belonging.

Project Team
Account Director
:

Carolyn Phoenix

Lead Strategists
:

Daniel Presnell

Kyla Leslie

Creative Director
:

Dave Smith

Senior Designer
:

Carmen Cheung

Senior Designer
:

Dale Kilian

Copywriter
:

Daniel Presnell