Digital Strategy and Design

SFU Faculty of Education
  • Digital Strategy
  • UX/UI
  • Design & Copywriting

Simon Fraser University (SFU)’s Faculty of Education oversees several program areas—from teacher education to graduate studies—each with a unique student audience and organizational structure. The Faculty wanted to re-evaluate its website content strategy, layout and information architecture to improve the user experience and support student recruitment on its website, which serves as a critical touchpoint for current and prospective students.

Engaging Faculty stakeholders early in the process was critical to understanding program offerings and prospective student journeys. We created detailed user personas and developed a revised information architecture and content strategy that segmented and improved the experience of visitors seeking to  access the  information they need. We also worked closely with the Faculty to design page templates that aligned with the SFU’s Common Look and Feel, while conveying the Faculty’s core values and student experience through photography.

Project Team
Account Director

Carolyn Phoenix

Lead Strategist

Kyla Leslie

Creative Director

Dave Smith

Senior Designer

Carmen Cheung


Sheena Stewart


Kallie Hui