Design and Campaign

SFU Holiday Campaign 2021
  • Campaign Strategy
  • Copywriting & Design
  • Illustration

Staying connected throughout the COVID-19 pandemic has certainly been a challenge for all of us. Students, faculty and staff at Simon Fraser University (SFU), worked tirelessly to transition online, support each other, and find a new way forward. As the first fall semester of the pandemic came to a close and the holidays approached, SFU wanted to find a safe and supportive way to celebrate and build pride and connection among the community.

We created a holiday greeting that was inclusive of all traditions and tapped into joyous elements of SFU’s culture–its fire pits and friendly raccoons–with a little dash of humour.

Project Team
Account Director

Carolyn Phoenix

Lead Strategist

Daniel Presnell

Creative Director

Dave Smith

Senior Designer

Carmen Cheung

Senior Designer

Dale Kilian


Ben Frey