Recruitment Campaign

SFU Faculty of Science
  • Campaign Strategy
  • Copywriting & Design
  • Production
  • Media

Science is a competitive market for undergraduates, with multiple universities vying for British Columbia’s top students. Simon Fraser University’s Faculty of Science needed to increase its mindshare among local prospective undergraduates, and advance a distinct market position to reflect its deep program offerings and world-class research that is making a difference.

We developed a campaign to connect students to the real science being done at SFU and the successful SFU alumni who have realized their potential. This campaign was based on the insight that prospective students seek to make an impact through their science careers and the knowledge we gathered at the discovery sessions we held with faculty, students and staff.

Project Team
Account Director

Carolyn Phoenix

Lead Strategist

Kyla Leslie

Creative Director

Dave Smith

Senior Designer

Carmen Cheung


Carla Hawkins

Senior Designer

Dale Kilian