Standard Lithium
  • Brand Strategy
  • Brand Identity
  • Design & Copywriting
  • Production

Through its innovative lithium extraction projects, Standard Lithium is poised to be a leader in establishing a U.S. source of battery-grade lithium that will reduce environmental impact and create a new cluster for the lithium industry in the gulf region–America’s energy heartland. To advance in its next step, Standard Lithium needed to articulate a compelling brand to build greater awareness and support through consistent communications for project teams, investors, and community stakeholders.

Infrastructure projects developers require brands that can move projects forward. Working with leadership and engineering teams in Vancouver, and on the ground in Arkansas, we brought people together through a brand discovery process that facilitated discussion on technological innovation in process design, environmental and social governance objectives, local community, education, and industry perspectives. We developed brand messaging, visual identity, and communication tools that ranged from technical project documentation, to investor and community relations–developing a brand system that can scale to meet any project requirement.

Project Team
Account Director

Amberlea Schaab

Lead Strategist

Daniel Presnell

Creative Director

Dave Smith

Senior Designer

Carmen Cheung


Katrina Prescott


Jan Snarski